The Marketing Committee discussed the Membership Value Campaign, which included letters written by FSA members with their personal reasons for their membership in the FSA and what they find is the value of that membership. The letters can be found on the FSA website under “FSA in Action”. The committee has also been overseeing promotion of the KnowledgeBase and the Fall Meeting being held in October in Fort Worth. The FSA has partnered with four trade shows being held later this year. Social media will continue to be used to promote all of the FSA’s activities.
The Program & Locations Committee met on June 6, 2017, to discuss the details for their meeting being held on October 24-26, 2017, at the Worthington Renaissance Hotel in Fort Worth, Texas. This meeting will be co-located with the Hydraulic Institute. They also asked that staff pursue a contract with the Hotel William Gray in Montreal, Quebec, on October 23-25, 2018 for their annual meeting.
The Strategic Planning Committee met on August 23, 2017, to define programs and actions needed in order to reach their current list of initiatives and coordinate activities with other FSA committees and divisions.
Internal strategic initiatives included deepening the perceived value of FSA membership to existing members, maintaining the financial stability of the association, expanding members’ engagement in association activities, and identifying areas of collaboration between FSA divisions.
External strategic initiatives included attracting new members, defining objectives to promote FSA as a technical leader in the industry, developing key industry partnerships, and defining priorities for the Government Affairs Committee under the new administration in Washington, DC.
The Membership Committee held a conference call on August 3, 2017, to review a list of prospective members and the status of any communication with them. All prospective members are being encouraged to attend the FSA Fall Meeting on October 24-26 in Fort Worth, Texas. This committee will hold its next conference call on October 10.