The Marketing Committee will be meeting in October to discuss some key campaigns that they are working on. These include promotion of the KnowledgeBase, promotion of the FSA at industry trade shows, educational trainings, and activities with strategic partners. Activity on social media will continue, along with expansion of the FSA website. The committee will review guidelines for promoting members’ news and the suggestion of creating a “Why Work with the FSA” slide presentation.
The Marketing Committee discussed the Membership Value Campaign, which included letters written by FSA members with their personal reasons for their membership in the FSA and what they find is the value of that membership. The letters can be found on the FSA website under “FSA in Action”. The committee has also been overseeing promotion of the KnowledgeBase and the Fall Meeting being held in October in Fort Worth. The FSA has partnered with four trade shows being held later this year. Social media will continue to be used to promote all of the FSA’s activities.